Saturday, June 23, 2012

How not to encourage girls to study science

What were they thinking? It really beggars belief that a whole host of people in the EU Commission got it so wrong.

Of course, I'm talking about THAT video. If you haven't seen it, check it out below.

As part of an entirely laudable campaign  (complete with #sciencegirlthing hashtag)to encourage girls to study science and think about careers in science, the European Commission released a launch video which was so far wide of the mark that they had to confirm that it wasn't some sort of joke. As one spokesperson for the Commission put it on twitter: "(the) Commission doesn't really do irony".

The video seems to have been removed from the campaign's Youtube account but not before some kind soul copied it and reposted the offending clip.

To be fair, I'm sure no harm was meant. The campaign website itself seems fine, but perhaps a little light on detail. The Commission moved to deflect some of the online criticism late on Friday evening by encouraging their Twitter followers to help them build a list of #realwomeninscience.

The swift and overwhelming online reaction seems to have ensured that the video will live long online as an example of how not to promote science (on anything for that matter).

At least they got one bit right. Male scientists are all tall, clean shaven and handsome in their glasses and white coat......ahem. ‪


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